WORK
Key areas of expertise & service offering
MARKET AND COMPETITOR INSIGHTS
Understanding your market, customers and competitors are the cornerstones of your strategy. I can help you devise a compelling customer proposition (with competitor analysis) that is the main ingredient for a successful product or service strategy. But I will also help you make sure that it remains relevant and is easy to apply in today’s fast moving digital world.
-
Market and customer analysis
-
Competitive positioning and differentiation
-
Customer-centred product propositions
-
Marketing strategy and plans
GO-TO-MARKET
Make a splash and create an impact, but keep it simple. Easier said than done? Know your customers and place them to the core of your campaign. I can help you steer your partners and community to sing your praises in social media.
-
Campaign design
-
Launches and partner marketing
-
Lead generation
-
Content strategy, on and offline channels
-
Communications and social media
-
Crowd-funding and sourcing
COMMUNICATIONS
Information comes in many forms and can be overwhelming. So how to get your message across regardless if you are talking with employees joining your business through a merger or staging a showcase for customers at a busy global trade show? I can help you keep to it simple and crisp, while engaging your audience on topics they care about.
-
Internal communications
-
Corporate communications
-
Sales support
-
Copywriting
-
Event planning and management
-
Supported by social media and digital marketing
LEADING TEAMS
If you’ve just lost your head of marketing or the process of recruiting a new one takes longer than expected, then I can get you through this difficult patch. Or you just might need a fresh perspective to help your internal teams to come up with a plan that everyone buys into.
-
Interim management: recruitment, team development and operational management
-
Co-development of marketing strategy between sales, product management, design, marketing and leadership teams
-
Budgeting, forecasting, resourcing and vendor management
PARTNERING WITH
Partnering with tefficient, an international telco competiveness specialist providing operators and suppliers with analysis, benchmarks and go-to-market expertise.
Labels can be limiting. But it is helpful to highlight some sectors I’ve worked in. And I can draw on the network of creative and PR professionals I’ve built up over the years.
-
Software and mobile
-
Carrier business and telecoms
-
Higher education
-
Corporate and start-up